Big Ag wants you
to trust the label.
Don’t buy it.
Big Tobacco wrote the playbook. Big Ag is following it.
Campaigns
When chickens can't stand up in factory farms, pigs are being killed in gas chambers, and farmed salmon are eaten alive by sea lice, it's time to take a stand. Because this isn't a few bad apples. It's the whole f*cking orchard.
Salmon Farming
The industry claims their salmon is ‘responsibly sourced’. Don’t buy it. We only get what the lice don’t eat.
All Scottish salmon sold in supermarkets comes from overcrowded, filthy, underwater factory farms, where parasites and flesh-eating sea lice are endemic. Because no one would eat grey salmon, they feed them astaxanthin, a chemically synthesised pigment, and choose their desired shade of flesh straight from a colour chart.
Frankenchickens
The chicken industry claims that their chickens’ “growth is natural”. Don’t buy it. There’s more genetic engineering than a sci-fi movie.
Lameness, broken bones, heart attacks, organ failure, and respiratory collapse are routine among the one billion chickens farmed in the UK every year. Due to the overcrowded, filthy conditions and speed of growth, your chicken’s had more drugs than a hen do in Ibiza.
Gas Chambers
The meat industry calls gassing pigs “humane slaughter”. Don’t buy it. The pigs get gassed. And you get gaslit.
In England and Wales, 90% of pigs are gassed to death. The industry calls this “humane slaughter” but hidden cameras at a UK pig slaughterhouse, and at another which slaughters egg-laying hens, shows this is one whopper of a lie.