How to avoid factory-farmed food

This guide decodes the labels, shows you the farms behind the farmhouse pictures, and tells you how to avoid factory-farmed food if you want to.

01
The BS you’re up against

"Farm fresh". "Outdoor bred". "100% British". A sunlit field on the front, a shed of 40,000 birds behind it. The words and pictures that are there to reassure you, and what they actually mean.
02
Meat

Pork, chicken, beef, lamb, turkey and duck. What each label does and doesn't guarantee, and which ones aren't worth the ink.
03
Milk

Cow's, goat's, sheep's and plant milks. The reality behind each carton, and the label that is worth looking for.
04
Fish

Cod, salmon, haddock, tuna and more. The assurance schemes, what "Scottish" is covering for, and a note on omega-3.
05
Eggs

The eggshell code, decoded: cage, barn, free range and organic. What each number actually means for the hen.
06
Final Thoughts

Who can we actually trust - and where do we go from here?